About 🫠
I like people who take action, so I try to be one.
A lot of this site is me thinking out loud in public. I build software, tinker with AI, chase interesting ideas, and write about what seems useful, true, or worth passing on. The common thread is simple: I like making things, testing them in the real world, and sharing what I learn when they work. Or when they absolutely do not.
To be able to build and sell makes you unstoppable.
Naval Ravikant
That quote stuck with me because it feels directionally right. If I can just tinker on projects I like and be able to support my family, then that's living the dream right there.
These days I think about that through two lenses. The first is technology. I'm having so much fun with AI and software because they let small teams, and sometimes even one stubborn person with a laptop, do surprisingly big things. The second is family. I'm a dad with two kids who are still before school age, so I spend a lot of time wondering what kind of world they're growing up into, what work will look like in an AI-heavy future, and how to raise capable, grounded humans inside all that change.
I'm also very interested in sensible defaults for life. A lot of modern life is convenient, but not always wise. I keep coming back to a simple question: what did small-band hunter-gatherer tribes get right about being human, and what can we modernise instead of discard? That applies to all sorts of things: how kids learn, how families eat, how people move, how we handle tantrums, boredom, attention, and rest. Ancient wisdom still has a lot of signal if you strip away the cosplay.
Outside of work, I like things that feel real. Before young-kid life, I made 4am starts to the rock ledges around Sydney chasing kingfish. Bring them home, fillet them properly, turn them into fresh ceviche. Same story for bream, drummer, and luderick. Grill them, fry them, make something good out of the day, either that or bring home a picture of a sunrise (aka a donut 🤣). I also have a strong opinion about salt and pepper squid: the secret to the light crispy batter is soda water, ice, and sifted self-raising flour. This is not negotiable.
I love snowboarding, especially in Whistler. I used to play badminton every week and still miss the good run around. I hope to do more of snowboarding, badminton and fishing when the kids are old enough to join my wife and I. I'm also firmly pro weight training after 35. It is one of the least glamorous and most effective ways to feel younger, move better, and avoid the slow drift into feeling cooked by 3pm. In general, I think the health stack goes in this order: sleep, exercise, food.
I believe failure is one of the core ingredients in success, I like to call any failure a failed experiment, because how rare would any scientific breakthrough be if you got it first try?! One of my more expensive lessons was trying to build an e-commerce business selling cross-body bags on Amazon. I sourced product from China, shipped inventory to Amazon FBA, tested paid ads, influencers, and SEO, and got a proper look at how brutal that game can be. The margins were thinner than I wanted, the capital risk was real, and it pushed me toward a clearer conclusion: I'd rather build software. Better leverage, better economics, more room to think, and more fun. Although software could be looking like ecommerce soon (in terms of margins) with AI eating everyone's lunch.
So that's probably the simplest version of me: I'm a dad, a builder, a heavy user of curiosity, and someone who likes technology when it helps people do more with less nonsense. This site is where I put those ideas to work.
Skills
What I Do
Curiosity Corner 🔍
Experience
Senior Solutions Consultant
Workato · Full-time
Sydney, Australia
Lead pre-sales discovery, technical validation, and solution design for enterprise automation opportunities. Translate business requirements into integration and workflow architectures, run workshops, and build the ROI case for customers evaluating Workato as a replacement for manual processes or legacy integration platforms.
- Digital Creative Marketplace – led an AI-agent proof of value for IT service desk triage, cutting manual ticket handling by 70% and saving about 8 hours per week across the team.
- Not-for-profit health service – Delivered a complex logic POC with a custom Python validator, reducing exception handling effort by 45% and shortening review time by roughly 3 days per release.
- Property developer – Ran technical validation for a MuleSoft replacement use case, proving legacy SOAP RPC-encoded services in Workato and reducing total cost of ownership of the integration layer by $180k per year.
Public Things
Solution Engineer
MuleSoft · Full-time
Sydney, Australia
Bridge business needs to MuleSoft value. Run discovery workshops, craft ROI stories and deliver live demos that translate complex integration patterns into clear, bottom-line outcomes for executive and non-technical buyers.
- Singapore Government Department – proof-of-value win. Designed and demo-ed a zero-downtime MuleSoft architecture that handled 3× peak-season loads, convincing the agency to switch from its legacy stack and sign a multi-year subscription.
- Australian University - Won a deal by demoing a deployment pipeline that cut release time 40% and boosted release frequency 15%, securing extra MuleSoft licenses.
- Australian Superannuation Fund – automation business case. Built an in-region PDF-to-API pipeline (including LLM) that auto-processes ~200 member forms per day, eliminating 1.5 FTE of manual effort and projecting a sub-12-month ROI.
Public Things
Portfolio Success Manager
Datorama, a Salesforce Company · Full-time
Sydney, Australia
Partner with clients to deliver a single source of truth for all their marketing data. Building data pipelines and creating actionable dashboards.
- Created 15% savings in paid media for ASX-listed Fintech. By pushing offline conversion data back into Google Analytics, we were able to unlock greater buying efficiency.
- Accelerated automation for NASDAQ-listed Publisher. Wrote custom Python scripts that provision and process 4000+ datasets, freeing up 20 hours a week in manual work.
- Collaborated with Sales to upsell $78,000 worth of managed services hours in 2021.
- Team Specialist for coding custom Python scripts and Javascript charts totalling $32,000 in sales.
Data Analytics Manager
Wavemaker · Full-time
Sydney, Australia
Value driven Data Analytics Manager. Upgrading reporting for all clients, evolving Excel reports to automated dashboards. Facilitating teams to improve decision making.
- Deployed and sold dashboard solutions to clients, generating $68,000 in revenue.
- Championed best practice use of dashboards through a tailored dashboard adoption plan and training workshops. Internal teams save 24 hours per week in manual reporting.
Project Manager
TPG Telecom · Full-time
Sydney, Australia
End-to-end Project Officer delivering TPG's business fibre service. Work directly with key stakeholders to assess business requirements and manage expectations throughout the project.
Education
UNSW
Bachelor's degree, Economics
2010 – 2012
Udacity
Data Analyst Nanodegree, Data Analytics
2017 – 2017
UNSW
Bachelor's degree, Telecommunications Engineering
2004 – 2008
Yes, I've only studied at places starting with U